Without villains, we wouldn't have conflict and so we wouldn't have heroes. Perhaps one of the things that we love most about villains is that sometimes they have to sing about how bad they are, about their goals or as a means to trick the heroes in some way.
"I needed a very high quality print to enter in a photography art show. I had my photograph printed at a superb printer, using a very expensive machine. I also ordered the same print through Photobucket. And yours was superior!"